5.000 LIVE PERFORMANCES A YEAR
Oslo is hosting between 4.000-5.000 live performances a year. In the region moreover, 25 music festivals are arranged every year. This is in sharp contrast to what people outside Norway believe. The perception abroad is that “nothing much” happens on our cultural scene.
Oslo is a small capital by any standard, but still holds more shows per capita than any other city in Europe. We must tell the world about all the things happening here. Events and festivals must communicate internationally, and attach Oslo to their communication.
ONE OF EUROPES FASTEST GROWING CAPITALS
Oslo is one of the fastest growing capital cities in Europe, and the growth rate in the region as a whole is just as high. Unemployment is low, and the economy is healthy.
A WAVE OF YOUTH AGE 25-35
The population in Oslo is relatively youthful, and getting younger. A striking younger population wave is facing Norway, with a 23% growth of 25-35 year olds between 2014-2024. This trend is even more pronounced in Oslo and the whole region, with a potential 40% growth in this age group. Our population is amongst the highest educated in the world, and early adaptors of new technology.
All cities around the world have to attract young people, as they are the future. Yet no city has really developed a brand position that is tied to young people. As this strategy must benefit Oslo in the long run, a “young” brand position is valuable.
MODERN URBAN LIVING
Oslo is another type of capital than many others you find in Europe. Oslo does not rest on a colonial legacy, and 30 years ago you might say Oslo was a village (internationally speaking) – not a big city. We are building our distinctive metropolitan character as we speak. In the last 30 years, Oslo has grown by more than 200.000 inhabitants, without sacrificing cropland or forest. The population growth has not made the city worse, quite the contrary – according to Erling Dokk Holm. The city has improved in almost every area: better air quality, better schools, better transport and a more active city life.
Architecturally, Barcode, Tjuvholmen, the Opera house, Astrup Fearnly museum, the coming Munch museum and the Deichmanske Library all give us a new urban expression. Michelin star restaurants, food trucks, co-working spaces, world class coffee, international retail, and walking distances between nature and concrete all give Oslo a unique urban quality.
STRONG INTERNATIONAL BRANDS
The Nobel Peace Prize ceremony. Munch. International winter sport events. Opera (software). Kongsberg Innovation. Oslo Cancer Cluster. These are just a very few examples on strong international brands hosted by or originated in the Oslo region.
The Nordic tech scene is hot, and Oslo has grown to become an internationally recognized startup hub. The city is full of co-working spaces, incubators and accelerators (for instance MESH, Startup Lab, FintechFactory, Tøyen Startup Village, 657, Oslo Cancer Cluster, and many more). Oslo startups are getting international recognition (Kahoot!, Gelato Group. Tapad. Xeneta. Unacast. To mention a very few).
500 Startups, a leading global venture capital seed fund and startup accelerator, chose Oslo as they entered the Nordics in 2015.
Oslo is a compact city, the whole region is. Total commuting time is one of the lowest among competitive world cities, and this enables inhabitants to have a high quality of life.
Oslo has short distances. Between concrete and nature (after work, you can go sailing, snowboarding or hiking in no time – and public transport will take you there). Between family and career (you can have both). Between live performances (5.000 of them). Between people and power. Norway is an egalitarian society with flat hierarchies, and you are only a tweet away from power.
Oslo’s compactness is a unique quality, and we aim to make Oslo the world´s favourite compact city.
There are 116 international direct flights to OSL, and growing.
The Oslo region has 37 universities and institutions.
MARITIME CAPITAL OF THE WORLD
Menon Economics ranks the 15 leading maritime capitals of the world in their bi-annual report. In 2017, Singapore is ranked as the leader, followed by Hamburg and Oslo. The the field of Maritime Technology, Oslo is ranked as number 1!
There are three main reasons behind Oslo’s success in Menon’s rankings.
- The first is a favourable regulatory climate that makes it simpler to both issue bonds and raise equity with less documentation.
- The second reason is the Norwegian investor community, which historically has shown both the experience and willingness to invest in shipping and offshore.
- The third driver, and perhaps the most important, is the high concentration of local shipping expertise. Oslo offers a complete maritime cluster in all areas.
Read the full report here.
The Oslo region is Norway’s largest competence and industry region with 245,000 companies and 2.5 million inhabitants. The region has a large proportion of the country’s knowledge-intensive industries, and is otherwise an area with a very versatile combination of business and knowledge environments. This represents large resources and opportunities for innovation and new business development in several future-oriented areas.
The services sectors take home a dominant share of value creation and employment. In a national context, the region is the specialist within knowledge intensive business services, culture and culture experience industries, and commerce. A majority of the people employed in the services industries live in the Oslo labor market area.
The Oslo region has about 40 formal cluster or network organizations. Most of them operate in the fields of environmental and energy technology, bioeconomy, life sciences, and ICT systems. The region also has a large number of universities, colleges, and research institutes that conduct research which is of high relevance for businesses and the public sector. Several other innovation environments are also of importance. The public enterprise SIVA is co-owner of 32 innovation companies across the region. Smaller start-up environments have also contributed to a high start-up rate.
The most innovative industries measured in proportion of innovative companies, are found within knowledge intensive business services and in some industry sectors (chemical/pharmaceutical, computers/electronics, plastic products and metals). The majority of new establishments and net growth can be found within culture and experience industries, other private services, and knowledge intensive business services. This is largely due to new private establishments in the health care and educational sectors.
Based on international framework conditions and the Oslo region’s advantages, seven competence- and technology fields are especially relevant for the future competitiveness of the region:
- Bioeconomy and circular economy
- Life sciences, health- and welfare technology
- ICT products and services for new applications in other industries / sectors / markets
- Environmental technology, renewable energy and low-emission transport, sustainable construction
- Sustainable experience industries and creative industries
- Smart cities and regions
- Sustainable processing industry